Jeeni Blog

Helping the next generation of talent to build a global fanbase

Barrington Levy performing with 16 global acts. JAM Festival 10 April 2021.

/ By Shena Mitchell
Barrington Levy performing with 16 global acts.   JAM Festival 10 April 2021.

One of the great success stories of the 80’s, arrived on the dancehall scene and swiftly remodelled it in his own image. Although numerous DJ’s and vocalist would rise and fall during this decade, Levy was one of the few with staying power, and he continued releasing massive hits well into the 90’s. Born in Kingston, Jamaica, as a youngster, Barrington Levy formed the Mighty Multitude with his cousin Everton Dacres.


They started off playing the sound systems and cut their first single, “My Black Girl,” in 1977. All of 14, Levy broke out his own the next year and recorded his debut solo single, A Long Time Since We Don’t Have No Love.” It didn’t have much of an impact, however, the teen’s appearances in the dancehalls were eagerly awaited events. It was at one of these that Levy met former singer turned producer Junjo Lawes and New York-based producer Hyman “Jah Life” Wright. The pair took the youth into King Tubby’s studio, accompanied by the Roots Radics, and recorded a clutch of cuts. The first fruits of this union were “Ah Yah We Deh,” quickly followed by “Looking My Love”, and “ Wedding Ring Aside.” Success was immediate, but it was the mighty “Collie Weed” that really cemented the teen’s hold of dancehall.

“Shine Eye Girl”, was a smash follow up, and the young Levy was now in great demand. A stream of singles followed “Jumpy Girl”, a lovely version of Horace Andy’s “Skylarking”, “Reggae Music”, Levy joined forces with producer Alvin Ranglin for another sting of hits—“Never Tear My Love Apart,” “Jah”, “You Made Me So Happy,” and “When You’re Young and in Love.”Levy’s rich vocals were made for duets, both with other vocalists and DJ’s, and it wasn’t long before the young star was also recording collaborative singles. Toyan was a great foil on “Call You on the Phone”, he paired with Jah Thomas on “Moonlight Lover” and “Sister Debby”, and joined forces with Trinity for “Lose Respect” and a follow-up, “I Need a Girl” in 1980. That same year, Levy made a sensational appearance at Reggae Sunsplash, then returned in 1981. During these early years, the singer seemingly spent all of his time between the recording studios and the dancehalls. Amidst the deluge of singles, four albums arrived as well between 1979 and 1980. First up was Bounty Hunter, which boasted three smash singles—“Reggae Music”, “Shine Eye Girl”, and “Looking My Love” –and a clutch of other tracks that were just about as good. In Britain, the Burning Sounds label released Shine Eye Gal, also a hits heavy package which included the title track-track, “Collie Weed”, and “Ah Yah We Deh.” It was swiftly followed by the mighty Englishman, an absolutely fabulous record which was overseen by the unbeatable studio grouping of Junjo Lawes and two of King Tubby’s protégés—Scientist and Prince Jammy. A veteran of the clubs, he brought the spontaneity of the DJ to his records while returning vocals back to the sound system scene which had been purely the realm of the Djs.
Utilizing old roots rhythms revitalized by the Radics, and giving the songs a hard, but danceable edge, Lawes and Levy together helped establish a whole new dancehall sound.

1980’s Robin Hood merely affirmed that everyone in Jamaica already knew: That Levy was now the biggest star on the island, with a talent that was unbeatable. Or more accurately, he was king of the singers, because ruling beside him was DJ Yellowman, another Lawes’ discovery, that was brought to him by Barrington Levy. Robin Hood was as big as its predecessor and was beginning to have an impact in Britain as well, where both it and Englishman had been released by the Greensleeves label. Not surprisingly, both albums heavy rhythms would provide the building blocks for the Scientist V Prince Jammy dub clash album. Unfortunately, Levy’s very popularity was now beginning to have some serious drawbacks. Even before stardom arrived, the singer had noticed with delight fans taping his sets at the dancehalls, and these tapes were coming back to haunt him. Suddenly, the shelves were buckling under the weight of the bootlegged albums, featuring not just older pirated live material, but also unreleased outtakes and recycled older singles. In response, Levy didn’t release a new album for two years, but in the meantime, new singles more than made up for it. From 1980 came such hits as the haunting Lawes-produced “Mary Long Tongue” producer Linval Thompson’s “Too Poor,” and a string if hits cut with Karl Pitterson, including “ I Have a Problem” and “Even Tide Fire a Disaster”. And as the decade progressed, the flood hits continued. “I’m Not in Love”, “You Have It”, “Tomorrow Is Another Day”, “Robberman”, “BlackRose” “My Women”, and “Money Move” were just a small number of the hits released between 1981 and 1983, with the latter song the biggest smash of the batch. Levy even tried his hand at self-production, recording such excellent songs as “In the Dark” and “Love of Jah.” Amongst there were fabulous singles recorded for Joe Gibbs, “My Women” included.

1983 finally saw the release of Levy album “Money Move”. The latter was excellently overseen by George Phang and boasted a stupendous group of rhythms that Sly & Robbie had specifically made for the producer. In the U.K, the burning sounds label also released Hunter Man, a greatest-hits collection. But the hits were still coming on strong; in 1984 none were bigger than Levy and Jah Screw produced “Under Mi Sensi.” The pair would also record a new album that year, Here I Come, whose title track would the top 50 in the U.K The album itself took Britain by storm and ensured that Levy walked away with the Best Vocalist Award at Britain’s Reggae Awards. It was also these songs that secured his spot in the Guinness Book of World Records, as the first reggae artist to hold both 1st and 2nd place slots in the charts. The same year, the singer also joined forces with another young singer who was tearing up the dance floors, Frankie Paul, for the intriguing sound clash set Barrington Levy meets Frankie Paul. 1985 brought Prison Oval Rock (the Volcano Jamaican label release, and not to be confused with the RAS label’s U.S. compilation of the same title), which found the singer joining forces with Lawes again, for another roots-fired set equal to its predecessors. It had been six years since Levy burst onto the scene with all the force of a nuclear weapon. Now in his early twenties, the singer’s output significantly began to slow. He did return to Reggae Sunsplash in 1987 and would remain a top attraction at the festival until 1985. He also released “Love the Life you Live” in 1988, a rather patchy effort compared to previous releases. It was to be his last new album until 1991. But Levy wasn’t a spent force yet. Before the ’80s were over, he scored two more hits with “My Time” and “Too Experience”, both under the aegis of producer Jah Screw, and both covers of songs written by Bob Andy (ex-Paragons and also of Bob & Marcia fame).

Signing with MCA in the U.S., Levy attempted to cross over into the North American market with 1983’s Barrington. Produced by Lee Jaffe, the album featured a re-recorded “Under Mi Sensi”, and boasted strong songs as “Murderer” and “Vice Versa Love” and “Be Strong”, a major hit in the Caribbean and South America. However, the relationship with MCA was not a happy one and Levy quickly departed. Meanwhile, back in Britain, the singer was chalking up another hit with “Work”. In 1994, Levy was joined by Beenie man on the singles “Two Sounds” and “Murderer”. Both soon reappeared as fiery jungles remixes.

Barrington will also be performing in the JAM Festival, which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8 pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

18
Mar

The Hardships of Getting a Job in the Music Industry

When an area of employment is as culturally, historically and economically important as the music industry, it’s hardly going to be a walk in the park to insert oneself into it. Despite the giant range of positions and opportunities, a mountain of deciding factors and conditions stand in the way of graduates and the enticing notion of working in music. Many corners of employment have their difficulties, whether it’s overwhelming competition from like-minded hopefuls or a seemingly unfair demand for experience but the music industry seems to set up these hurdles at steeper heights than most.  This is why companies like Jeeni can be an answered prayer for optimistic music graduates that are seeking experience in this confusing and challenging industry. Jeeni is always looking for fresh young talent to help its gears run smoothly and efficiently so that more support can be provided and offered to unrepresented artists, meaning that Jeeni holds out a helping hand to upcoming talents in the industry in more ways than one.  Music is still a growing industry with a 7% increase in employment from 2017 to 2018 (UK Music, Music By Numbers 2019 report) which sounds like a great thing and it is, however this is also a rise in competition due to an unprecedented increase in revenue from the music industry, according to Goldman Sachs, “In May 2020, Goldman Sachs estimated the entire music industry's revenue (live, recorded, and publishing) to increase from $62 billion in 2017 to $131 billion in 2030, representing a 6% CAGR. The 2030 estimate was an increase on its original prediction of $104 billion, made in October 2016.” (Toptal.com, ‘The State of The Music Industry in 2020’) Business is booming for the music world which means everyone is looking for the best and they aren’t willing to take a chance on anyone without near-impossible standards of experience. However, music graduates can begin their climb to greatness with companies like Jeeni  A testimonial from Jeeni’s Marketing Leader, music production graduate, Ella Venvell offers an insight in the uphill battle that finding a future in the music industry can prove to be, “I always knew finding a job within the music industry would be challenging but I didn’t know just how hard it was! Even though I have a musical background and have a degree in music production, that alone was not enough. As the music industry is quite niche, most companies ask for years of experience to prove your abilities and knowledge, however, nowhere is willing to give you the experience!”  Jeeni Marketing intern, Annesa Sukul decided to begin building up her music industry experience with Jeeni and has been a total asset to the entire company in research, maintaining artist relationships and so much more. She was taken on at Jeeni amidst her studies and given a chance to contribute her skills and hard work to the team, ‘As a music business student, it is quite difficult to get into the music industry if you don’t know where to look. Often times when someone doesn’t have experience, the first thing would be to look for a work placement or an internship. However, most of these tend to also ask for previous experience and would leave one feeling lost as to where to gain this experience.”  As an intern at Jeeni, Annesa still has a say in the type of tasks she carries out and is given roles that challenges her and puts her specified skills to the test. As well as simply giving interns experience on paper, we try to truly set them up for success in their future roles by giving them chances to propose new ideas and contribute to the company in a hands-on and proactive way, which is all useful inclusions to CVs and portfolios. Annesa also has access to a supportive team to help her with her time at Jeeni in any way she needs.  As Jeeni still finds itself in an early stage of its journey, we’re in a position where we can provide much-needed experience for people like Ella and Annesa to prepare them for their future careers in music and put them to good use in furthering the reach and effectiveness of Jeeni’s mission.  

15
Feb

Artist Focus: Alana Sukul

Stirring together funk, dancehall and electronic ingredients, Alana Sukul is rapidly building momentum with her unique take on modern pop.  Brand new to Jeeni, Alana Sukul has contributed five new tracks to several of our channels due to her music casting such a huge stylistic net. Born and raised in Fulham, Alana is currently studying Popular Performance, Vocals at BIMM, London where she continues to hone her already impressive skills as a vocalist, instrumentalist, producer and songwriter. Only recently, for her more dancehall inspired tracks, has Alana used external talent in the form of a producer to help her capture the tone and intention she has in mind. Aside from that, Alana is a total DIY bedroom pop artist and has done extraordinarily well for herself, particularly with her recent track, ‘Closer’ which currently has over 50,000 listens. Check out Alana’s Jeeni showcase here: https://jeeni.com/showcase/alana-sukul/   The poeticism in Alana’s lyrics is perfect for expressing emotive imagery that plain language simply can’t. ‘Emotions, heavy like water and you let me drown’, this particular line from ‘Healing’ seems reminiscent of the Mexican idiom, ‘blood is thicker than water’ meaning that family bonds are stronger than that of friends or love; the connection between the two adages is especially relevant considering the heart-broken yet regenerative narrative of this stellar track from 2020.  Although it would seem that the double single of the aforementioned ‘Healing’ and ‘IDNYT’ is Alana’s first release, she actually created a since-deleted concept project in college, as Alana puts it herself, “I made my first EP called ‘Genesis’ purely based around the struggle of mental health and how it can take a toll on one person.’   Nobly, Alana decided that the EP could be too honest and beak a project for fans to initially be exposed to, “I decided at 19 to remove the EP since I wanted to become a better inspiration for those who listen to my music and encourage them more lightly”. Ironically however, the ‘Genesis’ project and the creative decision that it inspired still formed her origin as an artist as is inspired her to begin again with a new mindset. This is when Alana began to work on ‘Healing’ and ‘IDNYT’ from her bedroom.  Alana’s broad sense of style is of no surprise when you consider the colourful collection of inspirations that she collected growing up. Motown, soul and hip-hop have influenced a lot of creative choices from Alana, however Caribbean-originated genres literally run through the veins of her more recent singles. Alana grew up with a variety of Caribbean styles thanks to her parents, “dancehall, soca and bashment have greatly influenced me since my parents are from the Caribbean”.  Alana also has an extensive list of artists she looks up to and dreams to collaborate with, “Vocally, my favourite artists nowadays who have impacted me would be Ariana Grande, Jennifer Hudson, Kehlani, H.E.R, Beyoncé and so much more.” Alana specifically credits Korean group, BTS for inspiring more in-depth meaning behind her music and lyrics. The newest track from Alana, ‘Good to you’ is an atmospheric and stunning single and is available on streaming platforms now. Check it out on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul   How can Jeeni support artists like Alana Sukul?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

05
Jun

How to Apply To Play Music Festivals & Events Across the World

I found this great article on Di++O website with links to current UK and overseas opportunities. It's really useful and very informative, as it is up to date and also has direct links to the festival or event where you can apply - so super helpful. Remember, before you apply to perform at any of these music festivals and events, be sure to read the application instructions and conditions carefully for the best chance of success. Some events may only accept submissions from artists of certain styles and genres, so make sure your act fits the bill before submitting your application. CURRENT UK & EUROPE OPPORTUNITIES Are You Listening? Festival | April 2020 | Reading, UK | Apply here Live at Leeds | May 2020 | Leeds, UK | Apply here Hanwell Hootie | May 2020 | London, UK | Apply here Mello Festival | May 2020 | Worcestershire, UK | Apply here Elderflower Fields | May 2020 | East Sussex, UK | Apply here The Great Escape | May 2020 | Brighton, UK |Apply here Sound City | May 2020 | Liverpool, UK | Apply here Leestock | May 2020 | Suffolk, UK | Apply here Wychwood Festival | May 2020 | Cheltenham, UK | Apply here Camden Rocks | May 2020 | London, UK | Apply here Long Division Festival | June 2020 | Wakefield, UK | Apply here Sweden Rock | June 2020 | Sölvesborg, Sweden | Apply here Eden Festival | June 2020 | Dumfries, Scotland | Apply here Isle of Wight Festival | June 2020 | Isle of Wight | Apply here Beacon Festival | June 2020 | Oxford, UK | Apply here Sea Sessions | June 2020 | Donegal, Ireland | Apply here Leigh Folk Festival | June 2020 | Essex, UK | Apply here Black Deer Festival | June 2020 | Kent, UK | Apply here Kendal Calling | July 2020 | Kendal, UK | Apply here Y Not? Festival | July 2020 | Derbyshire, UK | Apply here Ampthill Festival | July 2020 | Bedfordshire, UK | Apply here EskFest | July 2020 | Cumbria, UK | Apply here Nibley | July 2020 | Cotswolds, UK | Apply here Daxonbury Festival | July 2020 | North Bedfordshire, UK | Apply here Techfest | July 2020 | Nottinghamshire, UK | Apply here El Dorado | July 2020 | Herefordshire, UK | Apply here Ipswich Music Day | July 2020 | Ipswich, UK | Apply here Barn On The Farm | July 2020 | Gloucester, UK | Apply here Brainchild Festival | July 2020 | East Sussex, UK | Apply here Not a Cult Festival | July 2020 | Worcestershire, UK | Apply here Nass Festival | July 2020 | Somerset, UK | Apply here Beat-Herder | July 2020 | Lancashire, UK | Apply here Ashford Festival in the Park | July 2020 | Kent, UK | Apply here Shankra Festival | July 2020 | Lostallo, Switzerland | Apply here Nozstock | July 2020 | Herefordshire, UK | Apply here Boomtown | August 2020 | Hampshire, UK | Apply here 110 Above | August 2020 | Leicestershire, UK | Apply here Off Festival | August 2020 | Katowice, Poland | Apply here Humber Street Sesh | August 2020 | Hull, UK | Apply here Beyond the Woods | August 2020 | Lincolnshire, UK | Apply here Farmer Phil’s Music Festival | August 2020 | Shrewsbury, UK | Apply here Arctangent | August 2020 | Bristol, UK | Apply here Green Man | August 2020 | Brecon, UK | Apply here Beautiful Days | August 2020 | Devon, UK | Apply here Weyfest | August 2020 | Surrey, UK | Apply here Victorious | August 2020 | Portsmouth, UK | Apply here Valley Fest | August 2020 | Bristol, UK | Apply here Phoenix Festival | August 2020 | Cotswolds, UK | Apply here Cambridge Folk Festival | August 2020 | Cambridge, UK | Apply here Off The Tracks Festival | August 2020 | Leicestershire, UK | Apply here End of the Road | September 2020 | Dorset, UK | Apply here Illusive Festival | September 2020 | Northamptonshire, UK | Apply here Worcester Music Festival | September 2020 | Worcester, UK | Apply here Euroblast | September 2020 | Cologne, Germany | Apply here Live at Heart | September 2020 |Örebro, Sweden | Apply here Reeperbahn Festival | September 2020 | Hamburg, Germany | Apply here Equinox Festival | September 2020 | Lincolnshire, UK | Apply here Waves Vienna | September 2020 | Vienna, Austria | Apply here Moseley Folk Festival | September 2020 | Birmingham | Apply here Mercat de Musica | September 2020 | Barcelona, Spain | Apply here Iceland Airwaves | November 2020 | Reykjavik, Iceland | Apply here CURRENT USA, CANADA & SOUTH AMERICA OPPORTUNITIES Tiny Lights Festival | June 2020 | Ymir, Canada | Apply here Blue Ox Festival | June 2020 | Eau Claire, Wisconsin | Apply here NXNE | June 2020 | Toronto, Canada | Apply here Nelsonville Festival | June 2020 | Nelsonville, Ohio | Apply here Epicenter Festival | May 2020 | Charlotte, North Carolina | Apply here Music at the View | May 2020 | Tonasket, Washington | Apply here Texas Music Showcase | July 2020 | San Antonio, Texas | Apply here Red, White & Bluegrass Festival | July 2020 | Beaver Creek, Ohio | Apply here Hopscotch | September 2020 | Raleigh, North Carolina | Apply here Arise Music Festival | August 2020 | Loveland, Colarado | Apply here Springfield Indie Soul Fest | August 2020 | Springfield, Massachusetts | Apply here Rock al Parque | August 2020 | Bogota, Colombia | Apply here Americanafest | September 2020 | Nashville, Tennesee | Apply here Deadwood Jam | September 2020 | Deadwood, South Dakota | Apply here Strawberry Music Festival | Spring/Fall Annually | California | Apply here Joshua Tree Music Festival | Spring/Fall Annually | Joshua Tree, California | Apply here CURRENT AUSTRALIA, AFRICA & ASIA OPPORTUNITIES Bali Spirit Festival | April 2020 | Bali, Indonesia | Apply here Cape Town Coffee Festival | May 2020 | Cape Town, South Africa | Apply here Bayimba International Festival | August 2020 | Uganda | Apply here Winter Fest | August 2020 | Lesotho | Apply here Music Matters | September 2020 | Singapore | Apply here Maldon Folk Festival | October 2020 | Maldon, VIC, Australia | Apply here Mushroom Valley | October 2020 | Yalboroo, QLD, Australia | Apply here Tablelands Folk Festival | October 2020 | Yungaburra, QLD, Australia | Apply here Queenscliff Music Festival | November 2020 | Queenscliff, Vic, Australia | Apply here Thanks Di++O Team for such a great article, we have sent links to your website so that our members can find out more. https://www.dittomusic.com/ Our next blog will pinpoint what you need to consider once you have applied and been accepted to play. We are going to create a check-list that our members can actually use. Best of luck and let us know how you got on.